4 Things To Consider When Choosing A Video Production Company
So, you’re a tech-savvy marketer that wants to push digital boundaries? Or, you’re a forward-thinking company director wanting to reach a new market audience?
Either way, regardless of your experience with digital marketing, you understand the importance of video marketing and want to incorporate it into your ongoing marketing strategies.
But, you want to make sure you pick the right company? After all, this is unfamiliar territory.
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Now normally, I wouldn’t lead with cost. If I was talking about another creative industry, I would be encouraging you to “pay the extra cash and get the right person”.
But, even though video production companies have been around for a while, their interaction in the B2B market has been limited.
With the popularity of video now soaring, companies are finding themselves at the mercy of the video provider, and some companies might take advantage of their naivety.
It’s important to benchmark prices from a range of suppliers before settling on one. If your Government has an approved framework, I would look to that for guidance. They might have a video production company which specifically works with smaller companies.
Do They Share Your Values?
Depending on what you want your videos to do, it’s wise to check that the production company share your ethos or mentality.
Perhaps you’re a small, family-owned company. Is a fast-paced production company that usually works with huge blue chip companies the right choice?
It’s not about ability, it’s more about morality and conscience. A video is capable of evoking more emotion than a text or image, so it’s important to work with a company that understands what you’re trying to accomplish on a “grand scale”.
Do They Understand Your Vision?
This is more about communication than anything else.
As mentioned earlier, for a lot of companies this is uncharted territory and they are relying on the production company to guide them through the process.
Before anything is shot or edited, it’s imperative that both the client and production company are on the same page. They must understand each other implicitly.
From approving scripts and storyboards to seeking wider input, the client has to understand what the video will be about, whether it has any undertones or hidden messages, and that it’s suitable for the target audience.
Do They Have the Right Expertise?
They might have hundreds of projects under their belt but have they done videos similar to what you want? There might be a much smaller video production company that actually specialises in that particular area.
To gauge the style of their work, take a look at the company’s past work and speak to former clients.
Quality always trumps quantity!
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