Search Engine Marketing (SEM)
Climb the search rankings, increase your online exposure and boost your web traffic & search volume.
We specialise in paid search across all major search engines, including Google and Bing.
By researching your target audience, we’ll know exactly what message(s) to use, and when to use them, achieving maximum Click-Through-Rates (CTRs).
Optimise, Captivate & Convert
Using an analogy, Search Engine Optimisation (SEO) is like queuing for a rollercoaster ride with everyone else. SEM, on the other hand, is like a paid-queue jump.
Pay-Per-Click (PPC) and Cost-Per-Impression (CPM) are two examples of paid advertisements.
PPC and CPM links appear at the top or side of Search Engine Result Pages (SERPs) and are great for instant exposure, delivering top page visibility at the click of a button.
But, now you’re at the top, how do you get people to click you, and keep on clicking you?
Using the research gathered when analysing your audience, we will create a series of ads with unique messages or Unique Selling Points (USPs), tailored specifically to that particular demographic. Meaning, they won’t be able to not click.
The approach can be standalone – a short but highly intensive PPC ad campaign, or a smaller part of a longer, multi-channel campaign.
Either way, the adverts we create are irresistible to users.
By utilising the most appropriate paid search method (PPC or CPM) and delivering at the most opportune time, our way saves you money (efficient use of budget).
But, more importantly, increases CTRs, generating more traffic.
See What We Can Do
Ok, but you need a boost in web traffic though, right?
So, if your website is all good, social media support, maybe?
Hey, we'd even do some of the more 'formal' bits...