Boundary-pushing advertising campaigns that will captivate & wow your audience, instead of harassing them.
There is a bit of a love-hate relationship with advertising at the moment.
If done right, a successful campaign can bring huge benefits to your company.
Luckily, this is the only way we know how to do them.
Online Display Advertising
Display advertising is a combination of text, images, animation, video and audio, that work together to captivate the customer, enticing them to click.
Banners rely on their visual/textual appeal to attract customers via a ‘magpie’ like effect and are great for remarketing.
It is a controversial aspect of marketing.
Display ads come in all shapes and sizes. Their versatility is something which has led to them being widely used, and consequently, abused.
Modern browsers now block these types of ads as standard, and Google penalises websites that are too reliant on them.
When used appropriately, no one can dispute their effectiveness.
They are great for general brand awareness, remarketing campaigns, or to highlight certain offers/ promotions.
We use banner adverts sparingly, adopting a quality over quantity approach.
The copy, visual look and time/frequency of delivery are planned to ensure maximum effectiveness, without harassing or annoying potential customers.
Oh, we haven't forgotten the 'old-school' ways, either.
Effective marketing still requires a multi-channel approach. A combination of Above-the-Line (ATL) and Below-the-Line (BTL) techniques.
We have ran successful ad campaigns that utilised buses, billboards, shopping centre digital displays, radio, newspapers, magazines, and much more.
In line with our core values, we adapt the marketing approach around the audience. And not everyone has a mobile phone...
See What We Can Do
Ok, but you need a boost in web traffic though, right?
So, if your website is all good, social media support, maybe?
Hey, we'd even do some of the more 'formal' bits...